The "new visitor" metric does not yet exist in our tools. This notion of "new visitor" is difficult to measure because it is impacted by many factors :
- A visitor can visit your site via different devices
- A visitor can refuse or delete cookies
- Some browser extensions can block tracking of visitors (adblockers)
It is however possible to access the Loyalty analysis available in Users to view returning visitors. This tool will allow you to see the retention of visitors (visitors who return to the site), over a given period of time so it can help you deduce the number of new visitors.
In this example, we notice that 2.82% of the visitors who visited your site during the week "2021-21" came back during the week "2021-22", i.e. 3 581*2.82% = 100 visitors. So, of your 4 479 visitors in week "2021-22", 4 479 - 100 = 3 379 are new visitors.
This calculation can be done via an external tool, but the result will potentially be impacted by the external factors mentioned above.