An event is a quantifiable action that happened on your site/app that can be associated to a property.
For instance displaying a product page will be counted as an event in your data.
The label used to designate your event in your tagging and analysis.
The event scope defines if it is taken into account in the visit calculation.
- On Site Scope adds the event to the visit calculation.
- Off Site Scope withdraws the event from the visit calculation. Offsite events do not feed the Visitors metric, only Events.
The event scope cannot be edited when the event is Validated.
The event name does not have any impact on its scope.
We recommend that you name your events with the scope as we did in standard events such as advertising.display.offsite.
Using Events or Events(all), events of all scope are taken into account.
Your event has a status that will apply to it a specific treatment.
- Validated: your event feeds your data.
- Waiting for approval: your event is ready to be validated.
Currently a property cannot be set to a Disabled status.
An event can be associated to a set of events based on a category.
AT Internet offers categories for standard events, but you can also apply your own categories to set your own groups while searching for your events.
Standard & Custom
AT Internet offers Standard events for all its organisations based on the Analytics Suite standard tagging.
You can also create an event that will be only set to your organisation.
Number of events available
You can set as many custom events as needed.
The number of events per organisation is unlimited.
Create an event
You can create a custom event from the button above the events table.
The form will ask you to fill in in the criterias listed earlier in the article. After the creation of your event, it will take maximum 20min to be put in production.
If you tag an event but it is not declared it will be visible in your Data Model with the "Waiting for approval status". You will have to update the property status to "Validated" to add it to your data. The event only tagged but not declared will be listed in the Data Model by 20 minutes after reception.
Tag an event
The event tagging can be achieved by several ways :
- Activating a standard analysis, AT Internet detects specific events thanks to it tagging i.e.: sales insights
- Activating a custom analysis, you can specify your own event and initiate from 2 methods:
Hit is sent when the method is called.
You can specify the content of your event to start, add other events, and then finally trigger hit sending using the dispatch method.
Edit an event
You can only categories set on a standard event.
Be careful though, you cannot withdraw categories associated to an event by AT Internet.
On a custom event, you can always edit all its associated categories and its scope.
Deactivate an event
You cannot deactivate an event of your Data Model.