Geolocation analyses are based on IP addresses. We are currently working with our partner Digital Element, who provides us with the location associated with IP addresses, after anonymisation.
Five dimensions are available, they have a visit scope: Continent > Country > Region > Sub-region > City. When the Anonymisation IP option is active on your contract, the City dimension is no longer available.
Sub-regions are only available in a limited number of countries.
Please note that the IP addresses are under no circumstances available in AT Internet's Analytics Suite.
What happens in the case of a mobile connection?
In the case of a mobile connection, the address taken into account is that of the first cellular transmission tower encountered during the visit.
What happens if a VPN is used?
With the use of a VPN, the IP address of a visitor is substituted by another one to anonymise its origin. As a result, the Geolocation information made available in the interface does not correspond to the actual location of the visitor.