Data Flow Delta helps companies to implement their Big Data projects. With Data Flow Delta, you can export large amounts of information to analyse and understand the interactions that visitors have with your brand through your digital ecosystem – with no limitations in terms of data extraction.
It is the only tool on the market capable of massively exporting and sharing all tracked events from your different digital platforms (sites, applications, etc.). Data Flow Delta is based on a unified, robust and customisable data model, and maintains the highest level of data quality.
You get a 360° view of your customers' interactions with your brand. You can export massive volumes of data and efficiently support your Big Data projects to increase customer satisfaction and improve your ROI.
Data Flow Delta is an option that you can activate. Then, you will be able to use it for all your sites.
The new AT Internet data model – Delta
We have been working for some time on a common data model for all your sites and applications within your organisation to make it easier for you to manage and leverage the data. This new data model called "Delta" is based on the unified storage of all your events and properties (standard and custom).
Delta gathers together all the events (page display, shopping carts, clicks, ad display, search, video playback, etc.) that your users generate on your sites and applications, with all your different standard and custom properties (colours, sizes, item types, seasons of a series, etc).
Delta – Unified Storage
In the current data model (CDF - Current Data Factory), all this data is divided between different databases. With Delta, all AT Internet products will, as well as other elements, have enhanced performance with the unified storage and improved Data Flow Delta.
More information about the new data model: Official Help Centre Article
Main Data Flow Delta Features
Data Flow Delta can be subscribed as an option on a site or on the whole contract. Once this option is subscribed, you will be able to access to the power of the new Data Flow Delta with 3 main ways to export data :