Rich Media

It is important to note that Rich Media properties will not be included in Analytics Suite Delta. These will be replaced by the AV Insights properties.

If rich media tagging is in place on your site, your data will be moved up to the AV Insights properties.

AV Content - ID and AV Content - Title (av_content_id and av_content)

In Analytics Suite, the characters '::' were not allowed, they are allowed in Analytics Suite Delta. It is also possible to recognize case differences, as the values are now stored as received.

AV Content - Duration (av_content_duration)

In Analytics Suite, the duration was limited to 86400 seconds. In Analytics Suite Delta, there is no time limit on content.

1st, 2nd and 3rd level content (av_content_theme1, av_content_theme2, av_content_theme3)

In Analytics Suite, apostrophes were excluded from the themes. In Analytics Suite Delta, they are accepted.

AV - Broadcasting type (av_broadcasting_type)

In Analytics Suite, if the broadcast mode was not filled in, the default value "Clip" will be used in your analyses. In Analytics Suite Delta, we keep the value sent by the tag, here empty.        

AV Player - ID (av_player)

In Analytics Suite, the player ID was transformed into an integer. In Analytics Suite Delta, it is no longer transformed, and is stored as a string. If the identifier was set to 0 it was null and void in Analytics Suite, in Analytics Suite Delta the value 0 is stored.

Content location (av_location)

In Analytics Suite, when no value for content location was received, the default value "Internal" was used in your analyses. In Analytics Suite Delta, we keep the value sent by the tag, here empty.

Content - URL (av_url)

In Analytics Suite, we only store the domain of the URL. In Analytics Suite Delta, we store the complete URL.

In Analytics Suite, we only store the value if, and only if, the parameter was entered in the tagging and the location of the content was external. In Analytics Suite Delta, we store this value as soon as it is entered.

Example: All conditions filled in with the domain www.test.com/test/

Non-comparable properties

The AV Insights session IDs and related calculations are different between Analytics Suite and Analytics Suite Delta.

Therefore, the following properties cannot be compared:

-          AV Session - Consumed content time (av_content_time_consumed)

-          AV Session - ID (av_session_id)

-          AV Bounce Session (av_session_bounce)

-          AV Session – Content duration (av_session_content_duration)

-          AV Session – Start time (av_session_time)

Events:

The processing of Rich Media events has evolved between our two tools. In Analytics Suite, this processing was strict, and excluded all abnormal behaviour, so as not to raise potential implementation errors. Analytics Suite Delta is more flexible, and will report all rich media events, even those previously excluded.

This can lead to large increases in the number of events reported, potentially polluting your data.

Examples of cases not included in Analytics Suite, which are not included in Analytics Suite Delta:

Examples of cases excluded in Analytics Suite, which are not in Analytics Suite Delta:

• In Analytics Suite, when two similar "Play", "Pause" or "Stop" actions are performed in succession, the second is excluded. In Analytics Suite Delta, it is not.
• In Analytics Suite, when "Refresh" events are sent after a "Pause" or "Stop" event, they are excluded. In the Analytics Suite Delta, they are no longer excluded.

Comparison of a rich media event suite between Analytics Suite and Analytics Suite Delta, with a difference based on a double "Play" action: