With the launch of the Analytics Suite Delta in November 2020, we developed a brand new calculation engine, and took the opportunity to simplify many metrics. All the modules of the Analytics Suite Delta benefit from these updates.
Here are the notable changes:
Major changes in metric labels
Some metrics have been renamed to adapt to market standards or to simplify understanding.
| Current Labels | Updated labels |
| Clicks (Usability) | Usability clicks |
| Secondary conversions (loads) | Secondary goal loads |
| Secondary conversions (visits) | Secondary conversions |
| Opens | Email opening |
| Searches (clicks) | Internal search clicks |
| Conversions (loads) | Main goal loads |
| Loads | Page views |
| Loads / visits | Page views / visit |
| Refresh (RSS) | Updates (RSS) |
| Searches (loads) | Page views with search |
You may notice one big change here: "loads" now become "page views". Find out more about this change.
Metric label adjustments
In order to standardize, we have reworked and slightly adjusted all the labels of the following metrics.
In this list "(RM)" stands for Rich Media.
| Current Labels | Updated labels |
| Conversion rate | Conversion rate (visit) |
| Conversions (visits) | Conversions |
| Exit rate (with searches) | Exit rate with searches |
| Publisher clicks rates | Publisher clicks rate |
| Full playbacks | Full playbacks (RM) |
| Full playback rate | Full playback rate (RM) |
| Interactions | Interactions (RM) |
| Moves | Moves (RM) |
| Pauses | Pauses (RM) |
| Plays | Plays (RM) |
| Playbacks (with buffering) | Playbacks with buffering (RM) |
| Playbacks (with displacement) | Playbacks with moves (RM) |
| Average playback time | Average playback time (RM) |
| Playcount | Playcount (RM) |
| Stops | Stops (RM) |
| Cumulative time spent on content | Cumulative time spent on content (RM) |
| Time spent (buffering) | Time spent buffering (RM) |
| Time spent/ pages (visits) | Time spent / page (visit) |
| Sales (visits) | Sales (visit) |
| Sales / conversions (visits) | Sales / conversion (visit) |
Abandonned metrics
Several metrics are not supported by the new engine, mainly in the following universes:
- Prior attribution
- Conversion funnels
- Contribution to the conversion
- ClickZone
- Rich media
Our goal is to simplify the calculation of some of these metrics, and to stop supporting metrics of old or deprecated features.