About SimilarWeb
SimilarWeb is the global leader in Web Measurement & Online Competitive Intelligence.Using the largest international online panel, SimilarWeb provides website analytics tools which unlock the traffic statistics for any website. SimilarWeb’s proprietary classification algorithms create unmatched industry benchmarks and insights into competitive marketing strategies. The wealth of data combined with the intuitive discovery tools uncover the pulse of the internet, that’s why SimilarWeb insights are often used in leading publications including Bloomberg Businessweek, Wall St. Journal, TechCrunch and AdWeek.SimilarWeb is used every day to help businesses, publishers, marketers and analysts to benchmark performance and find successful marketing strategies to drive more traffic and opportunities. SimilarWeb is backed by Naspers and Lord David Alliance. Companies that use SimilarWeb include Easyjet, Travelocity, Google, Time Inc., KPMG, eBay and UBS.
Learn more : https://www.similarweb.com/
Requirements
The customer needs to have a SimilarWeb account with API access to this solution and an AT Internet Analytics Suite account.
Display of SimilarWeb data
1. Choose the api’s url
An API URL with SimilarWeb has the following structure :
https://api.similarweb.com/v1/website/atinternet.com/total-traffic-andengagement/visits?api_key=%7BUserKey%7D&start_date=2015-11&end_date=2015-12&main_domain_only=false&granularity=monthly&country=cc
- atinternet.com: replace by the domain you want to study
- %7BUserKey%7D: replace by your SimilarWeb UserKey
- monthly: choose between daily/weekly/monthly to change the granularity of your data
- cc: replace by the country you want the data to be from (format: ISO code)
2. Create a dataset
Open the DASHBOARD MANAGER, and create a new dataset by clicking on the dedicated icon [1]. Click on the arrow [2], and finally on external data [3].
Insert the URL of your choice [1], then choose the JSON format [2] as well as the “None” authentication mode [3]. Choose the custom format “yyyy-MM” [4]. Indicate also "start_date" and "end_date".
Important: If you want the results of your API call in function of the contextual bar and not in function of the settings of the API’s URL, don’t forget to put “start_date” and “end_date” in the date settings
Rename the dataset as you wish. Choose the metrics and dimensions you would like to use in the dataset. [1]Choose the metrics and dimensions you would like to use in the dataset [2]. You must choose at least one metric and one dimension. You can customize the chosen dimensions and metrics by renaming them [3].
3. Creation of a dashbaord
Click on the tab to open the list of available graph [1] then select the graph you would like to choose (in this example : Bar chart) [2]
Example:
SimilarWeb API list
All the SimilarWeb API available are listed in the document attached (SimilarWeb_API_list.pdf).
Almost 40 API are available.