Kameleoon is one the most powerful conversion optimisation platform on the market. Simple-to use, quick, and reliable, their SaaS solutions for A/B testing and personalisation are designed to help marketing teams provide optimised, personalised experiences to each visitor – without technical limitations – and make the right decisions at the right time.
Kameleoon’s solutions are based on an architecture that uses real-time visitor data, as well as predictive algorithms capable of identifying optimal segments for personalisation campaigns.
Several hundreds of companies, from “pure players” to major brands, have adopted Kameleoon’s solutions in order to maximise their conversions.
To learn more, visit http://www.kameleoon.com/
Kameleoon boosts the implementation of any A/B testing project. The 100% WYSIWYG editor allows users to create variants and alternatives from their own site, without affecting site performance. The results and statistics of the A/B tests are available directly in AT Internet’s solution. The integration of AT Internet and Kameleoon technology combines the power of an accurate analytics solution with A/B test results: custom reports, post-hoc segmentation, “edge effect” control.
- Seamless integration with AT Internet.
- Simple, accessible WYSIWYG interface.
- Creation and administration of all test types.
- Targeting and customisation engine.
- Automatic scalability via content delivery network (CDN).
- Results generated in AT Internet interface.
- Post-hoc segmentation.
- Level of detail of statistical analyses identical to AT Internet.
You can activate the connector in a few clicks directly in the Kameleoon interface. The data then automatically goes to the MV Testing section of Analytics Suite 2.
Setting up the integration in Kameleoon
Log in to your personal space on https://back-office.kameleoon.com, click on “Configuration” and then “Integrations” in the sidebar.
Here is a list of the prerequisites for the proper operation of this integration:
In the integrations list, the tool must be added under the name “AT Internet – SmartTag”
If you search “smarttag” (with or without space, with or without capital letters), the tool “AT Internet – SmartTag” should be displayed in the search results.
The tool “AT Internet – SmartTag” will be available to users of every subscription type (A/B Testing, Personalization, Predictive), except Freemium. By default, the tool is not installed.
By default, the tool is not installed. This is signaled by this icon:
For Freemium users, AT Internet – SmartTag will be locked, and the tool line will be displayed like this (like every tool on the Integrations list):
To use SmartTag, the first step is to activate “AT Internet – SmartTag” on the Integrations page.
With a click on “Install the tool”, you will be able to select the websites on which you want to activate it, and indicate the SmartTag variable(s) you are using for your website(s), so that information can be correctly reported to AT Internet.
When selecting a website, you are asked to inform Kameleoon about the tracking variable it should use.
If you select more than one website, a checkbox appears “Use the same setting for all selected sites”. By default, the box is checked.
If you leave it checked, the same tracking variable will be used for all websites.
If you uncheck the box, you will be able to switch between all selected websites in the drop-down list at the top. You will have to give a variable for each selected website. Once you have configured the tool and click on “Validate” in the bottom-right corner, the configuration panel closes. You will then see a “ON” toggle on the right of the tool’s line, as well as the number of websites the tool is configured on.
A/B Graphic editor
Once AT Internet – SmartTag has been activated on the Integrations page for a website, it has to be displayed in the “Tracking and goals” pop-in in the Graphic Editor.
If you want to select it for an A/B Test, you can just click on the toggle – you have nothing else to parameter at this point.
Once AT Internet – SmartTag is added, it is then displayed in the “Test summary” pop-in.
A/B Tests results page
Once AT Internet – SmartTag has been chosen as tracking tool for an A/B Test, it appears in the Reporting tools list on the right-hand side of the test result page.
If you click on “Edit” you will access a pop-in where you can manage the used tools for this A/B Test. AT Internet – SmartTag should also appear on this list.
Personalisation in Kameleoon
Once AT Internet – SmartTag has been activated on the Integrations page for a website, it has to be displayed in the Reporting tools list, when creating a personalization :
Analyse your results in the Analytics Suite 2
On the SmartTag dashboard landing page, you’ll find general information about your audience: the number of visits, the number of page views, the bounce rate, the average time spent per visit, and the number of pages viewed.
To access your tests’ results analysis, go to the “Content” section of the menu, then to the “MV Testing” section.
The list of your tests appears in the table at the bottom of the page. On the graph above, the curves represent the he selected tests’ results evolution.
Clicking on the arrow on the left of the test title, a diagram is displayed showing the number of visits generated on the reference and the tested variations of the page.
By clicking on the test name, you can display the detailed results.
The graph on the top of the page shows the evolution of visits over time for the different versions. The table below shows the detailed results for each version tested.