Scope of Analysis
Choose the scope of your analysis (sites and periods) in the toolbar at the top of the screen.
The first drop-down menu lets you select a site, several sites, or a level 2 site.
The search function integrated in the drop-down list (1) lets you quickly access the sites you wish to use.
To select a site, click on its name. To select several sites, tick the corresponding boxes (2), then click “OK”.
A summary of your selection is available via the link at the bottom of the drop-down menu (3).
On the summary screen, you can view the list of selected sites, edit your selection by deleting one or several sites (1), reset your selection (2), or return to the list of all sites (3). You’ll need to reselect at least one site for data to appear.
When you select several sites, you may save your selection as a group of sites using the “Save” button.
Once you’ve created at least one group of sites, you may find, edit or delete it via the “Groups” tab (1). You may also import groups created in Analyzer NX using the relevant button (2).
Good to know
- You can no longer import groups once you’ve taken this import action
- Only groups of level 1 sites exclusively tied to the organisation to which you are logged in will be imported.
If you wish to focus your analyses on level 2 sites, once you’ve selected the corresponding level 1 site (1), select the site you wish to examine (2).
If you no longer wish to take these level 2 sites into account in your analysis, go back to the “Sites” list, then select the level 1 site you wish to work on.
Good to know
- By default, the site used will be the site you specified when customising your profile.
- You may not select more than 100 sites in multi-site analysis.
The second menu (1) lets you select the period for your analysis.
Using numerous shortcuts, you may select a specific analysis period in just one click, without having to manually configure this period (whether it’s current year, current quarter, current day, etc.) (2).
You may also manually configure the analysis period by indicating a start and end date in the calendar (3).
You can compare values from the current period to values from a previous period. To use this feature, you must tick the “Enable comparison” option.
By default, we compare data from the current period to the previous one. However, it is now possible to customise the comparison period. This option can be activated within the advanced calendar:
Comparison values will be visible on the line graphs and variables in the “Overview” analyses, on bar graphs (the greyed-out bars), as well as in the tables for all other analyses.
Real time/Current day
You can examine how performance data is evolving for your site or mobile application for the current day. To do this, select the “Today” shortcut (1) in the period selector. Your analyses will be refreshed to account for all of the current day, up until the most recent minute of data available.
Please note that for a more comfortable user experience while navigating in Explorer, data is not automatically refreshed. Should you wish to refresh your data, you’ll need to click the refresh button (2).
Good to know
- You may not combine data from the current day with data from previous days in the same analysis.
- Only overview analyses allow data from the current day to be combined with data from the previous period.
Anatomy of an analysis
Most analyses contain the following:
Explorer report tree structure
To ensure simplified and quick access to data, Explorer offers a tri-level analysis hierarchy: analysis groups (1), analyses (2), sub-analyses (3).
Working with graphs
Each graph has its own toolbar. Using this toolbar, you can:
- Change the graph type (by default, line graphs are suggested) (1)
- Modify the granularity (when working with a line graph) (2)
- Select the metric on which the graph is based (3)
- Enable or disable options, depending on graph type (4):
- Bar graphs: Switch to horizontal bar graphs
- Line graphs: Show min & max, average, trends; activate / deactivate comparison on the chart
- Pie charts: show/hide the “Others” slice
- Data Science: show/hide anomalies, trend, baseline, forecast
Working with tables
To make your data easier to understand and analyse, the definition of each item (property, metrics) in the table can be viewed by hovering your mouse over the (i) icon (1).
Each column may be sorted (but you cannot sort several columns). The sort type, as well as the column being sorted, are indicated via the button (2).
Filters can be applied to items in each column and can meet several OR or AND conditions. Each condition must contain a piece of filtering criteria (greater than, greater than or equal to, equal to, less than or equal to, etc…). You may apply filters to several columns at once. (3)
Only the most commonly used metrics are displayed by default. You may display extra metrics – or hide certain metrics – using the "Metrics" button at the top-right of the table.
For better readability, we have grouped the metrics into 3 categories:
- "Suggested metrics": metrics most frequently used with the analysis you are displaying
- "My metrics": your custom metrics
- "All metrics": list of all standard AT Internet metrics applicable to the analysis, as well as all custom metrics, including those created by other users in your organization.
Good to know
Custom metrics based on a segment are not compatible with an already segmented analysis.
By default, values in the table are sorted on the first metric, in decreasing order.
If comparison is enabled, comparision values will appear (1). In cases where performance evolution data is not available, the value returned will be ‘-‘.
When the sorted metric is summable, you can quickly compare the proportions of different items at a glance thanks to an integrated bar graph in the cells of the sorted metric (2).
With certain analyses, you can access additional information without having to switch into a different analysis. This drill-down feature is indicated by a small chevron mark at the start of each table entry (1). To open the drill-down, click on this chevron.
You may display up to 3 sub-analyses with the drill-down feature. For each sub-analysis, we will show the top 5 items that brought the most visits (this metric may vary depending on the analysis). For the complete list of items, click on the drill-down title (2).
To go even further in your data analysis, you may create cross-combinations of data. To do this, click the "Combine with" button (1), then select the property you’d like to combine. A new column will be added to the table with the property you’ve just added.
You may delete the combination by expanding the options of the column in question.
Good to know
The “total” row presents the sum of all items in the analysis, not just those that are displayed.
Update the graph
You can control your graph area from the table and choose the items to hide or display from each row. Depending on your needs, you may manage the interaction between the graph and table in two different ways:
1/ By clicking on the block at the start of the row. If the block is in colour, that row will be displayed in the graph. If the block is black and white, that row will not be shown in the graph.
2/ By selecting items to display in the graph, and then clicking the “Replace the items” button at the top of the table. Doing this will “override” items in the graph, replacing them with the items you’ve selected.
You can save all the modifications (filters, sorting, cross-referencing, etc.) made in an analysis in the form of "Views". These are then accessible in the Explorer submenus.
Create a view
Click on the star at the top right of the analysis to save it (1). Enter the information necessary to create it: name (compulsory), description (optional, the latter will allow you to understand the details of what is hidden behind the view), default view or not (see below).
Once you have validated the creation of the view, it will appear in the level 3 menu, instead of the standard analysis. Click on the chevron next to the name of the analysis to display all the views available for this analysis (2).
NoteThe saved items are as follows:
- Graph type (including Data Science)
- Graph options (except comparison)
- Graphic metric
- Crossings - Filters, sorting applied in the table
- Metrics added / deleted in the table
Configure a default view
You can replace the standard view of an analysis with the custom view of your choice at any time. This setting can be managed directly when creating the view, or by clicking on the 🏠 icon in the list of views in the analysis:
Delete a view
To delete a view, hover over the list of views in the analysis, then click on the trash next to the view in question. You will be asked for confirmation before the final deletion
NoteStandard views cannot be deleted
Create a segment
Each analysis can be segmented according to criteria of your choice. Segments can be created or selected from the “Segmentation” bar, or directly from an item in the data table.
To create a segment from the segmentation bar, click the “Add a segment” button (1). You will then be able to create a segment on the fly, or apply a segment that has been created and saved in the “Segments” application (2).
To create a segment from an item in the data table, click “Segment on this item” at the end of the row (1).
No matter which method you use to create a segment, it will be automatically applied once you’ve completed the configuration.
Any segments created on the fly will be available in all analyses – as long as your work session (navigation in the interface) remains open.
A segment can be based on 3 properties at once. Each of these properties can contain up to 10 selected elements.
Use a saved segment
Segmentation in Explorer can also be done using segments you’ve already created and saved in the segment manager tool. By default, all saved segments to which you have access are listed in the “Existing segments” tab. Use the search tool (1), select the range (2), or restrict the list to your own segments (3) to quickly access the segments that interest you.
Good to know
You may not combine multiple saved segments, or combine a live segment created on the fly with a saved segment.
Apply a segment
In the segmentation bar, each segment is represented by a button. Using this bar, it’s simple to switch between segments to easily and efficiently compare your analysis’ data segmented on different criteria. This switch can be done using the “segment” button. Each button is structured in the same way:
(1) Scope of the segment (by default, in Explorer, the scope is “visit”)
(2) Segment makeup (editable)
(3) Actions to take on the segment: Activate, Deactivate or Delete
If no segment has been applied, you may select the “Activate” option of a segment to apply it.
You may proceed in the same manner, should you wish to switch over to a segment other than the one currently applied. The old segment will be automatically disabled and the new one you’ve just selected will be applied.
If you would like to disable a segment, click the “Deactivate” option.
When a segment is active, the corresponding button is highlighted by an orange border. An orange bar summarising the makeup of the applied segment will appear at the top of your analysis.
You may segment on time periods of up to one year.
If your query is particularly complex, it may take some time to calculate your data: in this case, a progress bar will indicate how much calculation time remains. During this time, you can continue to navigate through other analyses without interrupting this calculation.
If you request a large volume of segmented analyses, a waiting list will be created, and the calculations will be processed in batches in the order in which they were requested.