Before explaining how to set and apply rules, let’s outline the basics of Data Manager:
A configuration contains a set of rules (variables, mapping, etc.) specifically related to a site.
A simple variable allows you to retrieve information from a data source (hit, URL, etc.) Simple processing can be applied to these variables (parsing, deleting, adding a string, etc.).
A conditional variable allows you to create specific processing operations based on specific conditions. These variables are based on previously defined simple variables.
Mapping allows the variables to be mapped to an element (a dimension) of the Analytics Suite. Mapping a variable to the “Pages” object will change the results shown in “Pages” analyses of your interfaces.
Exclusions allow you to disregard a certain amount of site traffic, based on criteria that you define. These criteria can be based on simple variables or conditional variables.
Correlation tables allow you to change the values retrieved with the variables.
The Data Manager application has had a simple goal since its launch: to help you control data retrieval and tagging.
The application allows you to set rules to correct or add missing information in your site’s tags.
We have put together several customer case studies to help you understand how to truly tap into the full potential of the tool:
- Fixing errors in campaign tagging
- Data enrichment based on a custom object
- Retrieving information in your site’s URL
- Excluding unwanted traffic