About Poool

Poool was created in 2015 with the vision of facilitating access to content and the ways it can be funded. Its first product, a dynamic SAAS paywall solution, aimed to solve the challenges and frustrations surrounding access to content, whether it’s for readers blocked in the middle of reading articles, or for publishers looking to easily implement on-the-fly marketing tests. Poool already has more than 50 customers, including the all main French publishers. 

By offering the most relevant experiences to your audience and working on each lever, you can optimise your average revenue per user, whether it’s for subscriptions, advertising, unit payments, or data collection, etc.

To learn more https://poool.tech/.

 

Differentiating points 

Paywalls, which control access to content, are one of the main business models for publishers. Poool's dynamic paywall provides each reader with a personalized experience based on their profile, or the content they are looking to consume. Poool allows you to embrace ‘test & learn logic’, which is well suited to the digital sector. Whether it is acquisition, engagement or monetization, your marketing teams will be able to easily manage content access rules and regain control of the paywall strategy. 

There is no magic formula for the best paywall approach. However, experience has shown that by testing hypotheses, learning from your mistakes and constantly optimizing you’ll be able to find the optimal solution to meet your needs. We provide adapted data tools, which hugely facilitate decision-making in the test phase. It’s the ultimate way to combine the expertise of content access and analytics.

  

Advantages of the connector

 The AT Connect Poool allows you to track the performance of your various paywalls directly in the Analytics Suite 2. This connector helps you analyze your audience’s behavior and understand why they subscribe or pay to access your content. Develop a winning monetization strategy by segmenting your audience and customizing your paywalls. 

  1. Monetize your audience: deploy various dynamic paywalls in a few clicks from the Poool editor dashboard (subscription, offered article, ads, survey, links...). 
  1. Track the performance of your paywalls: automatic display of data related to Poool paywalls in the Analytics Suite 2. Performance analysis (impressions, clicks...). 
  1. Segment your audience: reconcile Poool/AT Internet data and segment audiences according to their behaviour (volatile, regular casual, fans, personalized). 
  1. Customize the user experience: enable tests and customized widgets for the different segments identified. Targeting the right user, at the right time with the right message.
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