Exit pages loads vs page views

The Exit pages dimension is a visit-scope dimension, not a page-scope dimension. It reports the last page of each visit to your site. As such, when using this dimension in an analysis, the metrics used will also be reporting on a visit level. What this means is that the number of loads in your analysis will be the total number of page loads for visits that have the corresponding exit page, NOT the number of loads of said exit page. It also means that in such an analysis, the number of loads is actually equal to the number of page views.

Have more questions? Submit a request