As you can see, the integration is totally transparent. However, there are several ways to display the distinction between blocked and unblocked audience in Analytics Suite 2.
Here are some possibilities:
- Make two hits: a mark with the Adback code / a mark without the Adback code. This method makes it possible to identify the gap and the blocked audience recovered.
- Use the Adback parameter already present in the Hit, currently not stored, and process it via a Data Manager rule to retrieve the information.
- Use the MVT tag: Set up a test with a "classic" variation without blocking and a "blocked" variation indicating that passage through Adback.