Consult the blocked audience

As you can see, the integration is totally transparent. However, there are several ways to display the distinction between blocked and unblocked audience in Analytics Suite 2.

 

Here are some possibilities:

  • Make two hits: a mark with the Adback code / a mark without the Adback code. This method makes it possible to identify the gap and the blocked audience recovered.
  • Use the Adback parameter already present in the Hit, currently not stored, and process it via a Data Manager rule to retrieve the information.
  • Use the MVT tag: Set up a test with a "classic" variation without blocking and a "blocked" variation indicating that passage through Adback.
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