Once you've done these steps, you can begin to analyze the performance of your e-Commerce store in the Sales Insights module of the Analytics Suite 2.
You can, among other things, follow these different indicators:
- Product list views
- Clicks on the products listed
- Product page views
- Clicks on "Add to Cart"
- Clicks on "Remove from cart"
- Cart views
- Shipping steps views
- Payment steps views
- Transaction Confirmations
- Traffic lost during the purchase process
Thanks to this PrestaShop connector you can, for example, follow in Sales Insights carts in progress and detect buyers with higher potential:
You also have the possibility to d the most attractive products among the references available in your PrestaShop catalog:
The PrestaShop connector offers many other possibilities. You can follow the Webinar dedicated to Sales Insight to discover other cases of e-commerce use.