How does geolocation data get collected on mobile apps?

The geolocation data we provide in our interfacesis based on visitors' IP addresses as they appear in the hits we are sent. The IP addresses are combined with our partner Digital Element before being anonymized.

For mobile apps, we gaher an IP from the connection:

  • From the Wi-Fi
    • often remains the same over the course of a visit
    • can be the same from one region to another if the same VPN is used (as such this depends on client-side IP management)
  • From the 4G
    • susceptible to frequent changes
    • there can sometimes be several IPs over the course of a single visit
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