How are Unique Visitors defined on mobile apps?

On mobile apps we use the Apple ID (for iOS) and the Advertising ID or Android ID (for Android) to define Unique Visitors. If a user does not wish to be tracked, they will be accounted for in the Unique Visitors without cookies metrics in the interface.

You will find additional information on this in our Knowledge Base by following this link, as well as in the documentation for each SDK.

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