How come the number of New visitors is greater than the number of installs for my app?

The "New visitors" metric for a mobile app is defined as follows: a visitor is considered "New" when they have launched the app for the first time following an install, reinstall or update. This applies over the past year.

If your app was recently updated, your New visitors metric may increase significantly over a short period of time independently of installs before stabilizing.

Have more questions? Submit a request