Where is the traffic from Google Newsstand classified?

Traffic coming from Google Newsstand goes to Search Engine (Search category).

You can also create a custom organic source to sort this traffic into a dedicated source. You could base your rule on the following referrer: https://play.google.com/newsstand.

You can create this source from Settings > Custom Organic Source (you may want to update the priority rules to make sure your rule is taken into account before Search engines).

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