Once you've identified the sequence you want to analyse, you can generate a funnel out of this sequence in a single click on "View funnel":
For all of the steps, you can report on:
- the step conversion rate (in green). This rate is the same that you can read between steps in the tree view.
- the overall conversion rate, which you can read within the horizontal bars, shows the conversion up to the given page from the step 1. The 14% in the yellow bar shows that 14% of the sequences starting from "home" took the path "home > Blog-internal-saerch-engine-results > article::blues::bb-king::2013-tour-dates"
- the exit rate (in red). The 96% rate between step 3 and 4 shows that most of the visits didn't go to home after the sequence "home > Blog-internal-saerch-engine-results > article::blues::bb-king::2013-tour-dates". These 96% are the sum of 20% of visits that left to another page and 76% that left the site (end of visit).