Interconnect AB Tasty & AT Internet

AB Tasty and AT Internet have developed a module enabling you to automatically tag your testing campaigns in order for them to show up in your AT Internet analytics solution. This makes it possible to track the performance of different populations (original, variant A, variant B, etc…) and to precisely examine the behaviour of your visitors (segmentation, retention, cohorts…).  

 AB Tasty uses AT Internet’s “MV Testing Tags” to tag visitors (more info here:

Enable AT Internet tagging in the AB Tasty interface

 The process is simple – just log in to your AB Tasty interface, create a new campaign with an A/B Test :

Once the settings are done, click on 3rd party integration at the bottom of the settings menu and select AT Internet (xtcore) or AT Internet SmartTag depeding on your tag configuration.

Give a name to the wave

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