The following terms will be used throughout this guide:
Dimensions : Dimensions are angles or axes of analysis, according to which we examine groups of data (example: countries, sources, marketing campaigns).
Metrics : Metrics are variables (indicators) associated with a dimension. Metrics enable you to analyse performance or traffic for each element contained in a dimension (example: visits, page views, bounce rate).
Data set : A data set is a combination of dimensions and metrics used to display data in your analyses.
Analysis : An analysis delivers your data in graph form (line graph, bar chart, table of data...).
In the Report Manager, we differentiate between two types of analyses:
- "Standard" analyses: Ready-to-use analyses suggested by AT Internet, based on generic data sets. You can use these analyses as they are, or edit them to address your needs.
- Custom analyses: Analyses that you've created; you can change the data set, the filters, display modes, etc.
Report : This is a shareable document that groups together all accessible analyses via a navigation menu.
Data Query Template : A combination of dimensions and metrics created and saved in Data Query.