Présentation of the Tealium interface


This interface is the home of your IQ Tag Management solution. It gives you an overview of your configuration.

You can access these different elements:

  • Account: Account name / profile / version of the deployed tag
  • Synthesis: Number of tags deployed / variables / rules / Extensions
  • Tag report: Number of visits / Loading uTag
  • Recent changes: Change history



Data layer

The Data Layer interface allows you to add, configure and manage the variables composing your tags or Tealium extensions (external and internal variables).

The Data Layer defines the variables of your website, such as the site language or page name, as well as the important behaviours of the users you want to track, such as purchases and connections. Tealium-IQ-Data-Layer-EN.jpg

 You can define 5 types of variables: 


UDO variables: data layer variables (utag_data).

JavaScript variable: variables present in your site.

Metadata element: content of a tag <meta> of the source code (<meta name="author" content="Tealium" />).

First party Cookie: cookies stored on the customer domain.

Querystring parameter: variable built from the querystring of the loaded page.

You may also encounter DOM (pre-constructed variables) and AudienceStream (imported via the enrichment feature from AudienceStream) variables.

You can get more information about a variable by clicking on it. You will then know in which tags, loading rules or extensions the selected variable is used.

You can of course modify these variables and categorise them by adding labels if necessary.


Loading rules

Loading rules are conditions that define when and where to load a tag. Loading rules correspond to one or more logical conditions that, when verified, cause the tag to load.

It is, for example, possible to trigger a tag on a specific page depending on the value returned in the querystring of the page, or on variables present in the page.




This interface centralises the tags used on this profile. Tealium offers more than 950 tags. A tag loaded via Tealium IQ will be executed in the same way as the one used in your pages. A Tealium IQ tag has the following characteristics:

Tag configuration - The tag settings (e. g. account ID).

Loading rules - The condition that determines when to load the tag on your site.

Data Mapping - The configuration that sends data to the tag using the values of the Data Layer.

You have the possibility to activate or deactivate a tag (ON/OFF cursor). All tags have a UID that identifies them.




Extensions allow you to add customisations to your Data Layer and tags without the need for coding. They are used for various purposes, such as modifying Data Layer values, configuring cookies, or configuring click tracking. You can modify values before or after tag execution. The activation or deactivation is done via an ON/OFF slider. Adding labels can help you organise these elements.

The most common types of extensions are:

  • JavaScript code: free JS script
  • Attach data values: concatenate X values together
  • Reference table: translate values (e.g. replace an ID with text)
  • Set Data Values: Gives a value to a variable under certain conditions



Versions and publications

This interface gathers the history of all versions put into production (Dev, Qa and Prod) including comments and the user behind this version. The version number is the best way to check that your changes are online on the site (date and time of publication). You have the possibility to rollback to a previous version.

You can save your current version and publish the deployment by clicking on the orange button at the top right of your "Save / Publish" interface.




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