Mazeberry and AT Internet have developed a module that allows you to:
- analyze your attribution data throughout the conversion path (merchant and non-merchant), numberless touchpoints (pay / natural, clicks / print) and custom channels
- simplify the installation of the connector with no additional tagging. AT Internet performs the entire activation process
- identify the profitability of your various marketing levers and optimize the ROI
- customize the dashboards and create views corresponding exactly to the business KPIs that each user follows
The attribution window is configured by default over 30 days but can be adjustable.
Up to 5 levels of details are available for paid campaigns: