Dimensions & Metrics Glossary

1st-level entry aisles (d_entry_aisle1) First levels of the first aisle of the visit 2nd-level entry aisles (d_entry_aisle2) Second levels of the first aisle of the visit 3rd-level entry aisles (d_entry_aisle3) Third levels of the first aisle of the visit 4th-level entry aisles (d_entry_aisle4) Fourth levels of the first aisle of the visit 5th-level entry aisles (d_entry_aisle5) Fifth levels of the first aisle of the visit 6th-level entry aisles (d_entry_aisle6) Sixth levels of the first aisle of the visit Acrobat Reader Plugins (d_browser_acrobat_reader) Versions of the Acrobat Reader plugin installed on browsers Actions (d_email_action) Type of email campaign: loyalty, sales and acquisition Actions (d_rm_action) Actions taken on rich media content ("Play", "Stop", "Pause", etc.) Ad groups (d_sl_adgroup) Sponsored link campaign ad groups Ad type (d_rm_ad_type) Distribution between non-ad content and ad content (pre-roll, mid-roll & post-roll) for video types. Advertisers (d_pub_advertiser) Advertisers of publisher campaigns Affiliate Types (d_aff_affilitate_type) Families of affiliate sites Affiliates (d_aff_affiliate) Websites that generate traffic to your site, who you compensate in return. Answer (d_survey_answer) Names of answers associated with a valid online survey (AT Connect option) Application version (d_app_version) Version of the mobile application Broadcasts (d_rm_broadcast) Distribution between "live" and "clip" broadcasts Browsers (d_browser) Browser and version used Campaigns (d_aff_campaign) Affiliate campaigns that generated traffic to the site Campaigns (d_adv_campaign) Ad campaigns (display) that generated traffic to the site Campaigns (d_email_campaign) Email campaigns that have generated traffic to the site Campaigns (d_sl_campaign) Sponsored link campaigns that generated traffic to the site Campaigns (d_pub_campaign) Third-party ad campaigns displayed on the site that lead to external sites Campaigns (d_rss_campaign) RSS feed campaigns that have generated traffic to the site Campaigns (d_source_campaign) All marketing campaigns that generated traffic to the site Campaigns (d_sp_campaign) Internal ad campaigns displayed on the site that lead to pages within this same site Campaigns/Organic (d_source_campaign_organic) Distribution of traffic origin (organic or paid source) Categories (d_sp_cat) Self-promotion campaign category Channels (d_adv_channel) Sites on which ad campaigns (display) were shown Clicked links (d_email_clicked_link) Links that were clicked in each email Clicks (d_click) Names of clicks made on the site, with chapter tree structure Clicks (d_cz_click) Names of clicks detected by ClickZone® Connection type (d_conn_speed) Speed of Internet connection (high or low speed) Content (d_rm_content) Names of rich media content Continents (d_geo_continent) Continents from which visitors came to the site Conversion funnels (d_funnel) Name of the conversion funnel (a group of successive pages tracking different user pathways toward a conversion page) Cookie Acceptance (d_browser_cookie) Browser acceptance of cookies Countries (d_geo_country) Countries from which visitors came to the site Creations (d_mv_crea) Creatives tested in each MV Testing wave Creatives (d_sp_creative) Self-promotion campaign creative Creatives (d_pub_creative) Publisher campaign creative Creatives (d_adv_creative) Ad campaign (display) creative Creatives (d_aff_creative) Main themes included in the affiliate banner Customer ID (d_customer_id) IDs of customers having placed an order Date (d_time_date) Date of the visit Date-time (event) (d_date_hour_event) Event date and time (in the format YYYY-MM-DDTHH:mm:ss). This is the collection server timestamp. Date-time (visit start) (d_date_hour_visit) Date and time the first page of the visit was loaded (in the format YYYY-MM-DDTHH:mm:ss). This is the collection server timestamp. Detailed position (d_pub_position) Specific position of publisher campaigns on the site Detailed position (d_adv_position) Specific position of the banner ad (display) on the publisher site. Devices (d_device_type) Type of device used (computer, tablet, smartphone, etc.) Direct traffic (d_direct_access) Visits whose source URL (referrer) is either identical to the site URL (continuation of visit) or empty (directly entered URL, bookmarks, lost JavaScript referrer, etc.) Domains (d_referrer_domain) Names of site domains that generate traffic to the site, excluding custom organic sources Domains (d_cs_domain) Organic custom source URL domain names Email campaigns (d_email_emailing) Details of emails sent for a given campaign Engines (d_se_name) Search engines (organic ranking) Entry pages (d_entry_page) First pages of visits, with chapter tree structure Exit Pages (d_exit_page) Last pages of visits, with chapter tree structure Feeds (d_podcast_feed) Measured podcast's group Flash Plugins (d_browser_flash) Versions of the Flash plugin installed on browsers Formats (d_aff_format) Banner formats used for affiliate campaigns Formats (d_adv_format) Ad campaign (display) format Formats (d_pub_format) Publisher campaign format Formats (d_sp_format) Self-promotion campaign format Funnel steps (d_step) Names of the steps making up the conversion funnel Funnel versions (d_f_version) Name of the funnel version, automatically increased after each change to the funnel General position (d_pub_general_position) General placement of publisher campaigns on the site General position (d_adv_general_position) General placement of the banner ad (display) on the publisher site. Global sources (d_source_global) Origin of visits (custom sources are grouped together as one single source) Goal types (d_goal_type) Distribution between main and secondary goals Groups (d_browser_cat) Browser groups Groups (d_cs_group) Families of organic custom source domain names Hour (event) (d_time_hour_event) Hour at which the event (pages, clicks, etc.) was measured (hour). This is the collection server timestamp. Hour (start of visit) (d_time_hour_visit) Hour at which the first visited page was loaded. This is the collection server timestamp. Hourly traffic (server) (d_hour_server) Data collection server time stamp on event reception Hourly traffic (user) (d_hour_visitor) Client time stamp on event reception Implication degree (d_di) The visit's interest level, on a scale of 1 to 5 (5 being the highest) Items (d_podcast_item) Precise elements of the podcast group Java Plugins (d_browser_java) Versions of the Java plugin installed on browsers Keywords (d_ise_kw) Keywords used in a search Keywords (d_se_kw) Keywords entered into a search engine (organic ranking). Languages - Browser (d_geo_browser_lng) Languages set in visitors' browsers Level 1 aisles (d_aisle1) Level 1 aisles that were viewed Level 1 categories (d_cts_cat1) First levels of page classification in a custom tree structure. Level 1 chapters (d_page_chap1) First levels of classification of pages Level 1 chapters (d_click_chap1) First levels of classification of clicks. Level 1 entry chapters (d_entry_page_chap1) First levels of classification of first pages visited Level 1 exit chapters (d_exit_page_chap1) First levels of classification of last pages visited Level 1 product categories (d_product_cat1) First levels of product classification Level 1 themes (d_rm_theme1) First levels of rich media content classification (themes) Level 2 aisles (d_aisle2) Level 2 aisles that were viewed Level 2 categories (d_cts_cat2) Second levels of page classification in a custom tree structure. Level 2 chapters (d_page_chap2) Second levels of classification of pages Level 2 chapters (d_click_chap2) Second levels of classification of clicks. Level 2 entry chapters (d_entry_page_chap2) Second levels of classification of first pages visited Level 2 entry site (d_l2_entry) Level 2 sites of the first visited page Level 2 exit chapters (d_exit_page_chap2) Second levels of classification of last pages visited Level 2 exit site (d_l2_exit) Level 2 sites of the last page of visits Level 2 product categories (d_product_cat2) Second levels of product classification Level 2 sites (d_space_l2) Level 2 sites (all events included) Level 2 sites (d_click_l2) Clicks' level 2 sites Level 2 sites (d_rm_l2) Level 2 sites of rich media content Level 2 sites (d_l2) Pages' level 2 sites Level 2 themes (d_rm_theme2) Second levels of rich media content classification (themes) Level 3 aisles (d_aisle3) Level 3 aisles that were viewed Level 3 categories (d_cts_cat3) Third levels of page classification in a custom tree structure. Level 3 chapters (d_page_chap3) Third levels of classification of pages Level 3 chapters (d_click_chap3) Third levels of classification of clicks. Level 3 entry chapters (d_entry_page_chap3) Third levels of classification of first pages visited Level 3 exit chapters (d_exit_page_chap3) Third levels of classification of last pages visited Level 3 product categories (d_product_cat3) Third levels of product classification Level 3 themes (d_rm_theme3) Third levels of rich media content classification (themes) Level 4 aisles (d_aisle4) Level 4 aisles that were viewed Level 4 product categories (d_product_cat4) Fourth levels of product classification Level 5 aisles (d_aisle5) Level 5 aisles that were viewed Level 5 product categories (d_product_cat5) Fifth levels of product classification Level 6 aisles (d_aisle6) Level 5 aisles that were viewed Level 6 product categories (d_product_cat6) Sixth levels of product classification Linked content (d_rm_content_origin) Name of the video content linked to the advertisement video, may it be a pre-roll, mid-roll or post-roll video Lists (d_email_recipient_list) List of email recipients Locations (d_rm_loc) Distribution between on-site and off-site plays Manufacturers (d_manufacturer) Name of the mobile device manufacturer Media type (d_rm_type) Types of rich media content (audio, video) Minutes (event) (d_time_min_event) Minute at which the event (pages, clicks, etc.) was measured. This is the collection server timestamp. Minutes (start of visit) (d_time_min_visit) Minute at which the first visited page was loaded. This is the collection server timestamp. Models (d_device) Name of the mobile device model Monitored IP addresses (d_monitored_ip) Lists of IP addresses being monitored for this site. These visits are included in the site's total traffic. Months (d_time_month) Number of the month of the visit Multi-channel campaigns (d_source_multichannel_campaign) Grouping of several campaigns coming from different channels Networks (d_sl_network) Specification of search or content network for sponsored links New customers (d_newcus) Customers who placed an order for the first time Operating Systems (d_os) Operating system and version Orders (d_order_id) Order numbers for orders placed during the period Organisations (d_geo_organisation) Companies or organisations from which visitors came to the site Other level 2s (d_source_l2) Name of level 2 site visited before the selected level 2 site Page position (d_page_position) Page position within the visit. The value will be between 1 and n (n being the number of pages viewed during this visit). Page views per visit (d_page_views_per_visit) Distribution of visits based on number of pages viewed. Pages (d_page) Names of pages viewed, with chapter tree structure Payment methods (d_order_payment) Payment methods used (ex: credit card) Platforms (d_sl_platform) Search engine platforms used for sponsored link campaigns (Google AdWords, Bing Ads, etc.) Playback progression rate (d_rm_playback_progress_rate) Rate of rich media content playback progress, down to the precise percentage. This dimension only exists for "Clip"-type content when the total duration of the content is known. Playback progression rate (Range) (d_rm_duration_part_rel) Breakdown of the playback progress rate of rich media content, according to predefined ranges, as a % (less than 5%, between 5% and 10%, etc.). This dimension only exists for "Clip"-type content when the total duration of the content is known. Playback time (d_rm_playback_time) Length of time during which rich media content was played, down to the precise second. Playback time (range) (d_rm_duration_part_abs) Breakdown of the length of time during which rich media content was played, according to predefined ranges, in seconds (less than 5s, between 5s and 10s, etc.) Portal sites (d_portal_site) Other sites within the contract that generated traffic (portal sites option) Position of clicks (d_ise_click_position) Ranking of the clicked result in the results list Position of keywords (d_se_kw_position) Ranking of the clicked result in the results list (organic ranking) Product reference (d_product_id) Product reference details Products (d_sp_product) Products highlighted in the self-promotion campaign Products (d_product) Product names Promotion codes (d_product_promo) Promotional codes associated with the purchased product Promotion Codes (d_order_promo) Promotional codes entered when order was placed Provider (d_isp) Internet Service Provider Purchased keywords (d_sl_purchased_kw) Keywords purchased on sponsored link platforms Question (d_survey_question) Names of questions associated with a valid online survey (AT Connect option) QuickTime Plugins (d_browser_quicktime) Versions of the QuickTime plugin installed on browsers RealPlayer Plugins (d_browser_real_player) Versions of the Real Player plugin installed on browsers Recipients (d_email_recipient) Email recipient IDs Regions (d_geo_region) Regions from which visitors came to the site RSS Reader (d_rss_reader) Group of readers used to refresh an RSS feed RSS Reader information (d_rss_detailed_reader) Readers used to refresh an RSS feed Screen height (d_device_height) Screen height (in pixels) Screen width (d_device_width) Screen width (in pixels) Search categories (d_se_cat) Search categories used on search engines (images, videos, news, etc.) (organic ranking) Search engine location (d_se_country) Countries of search engines, based on domain names' country extensions (organic ranking) Searched Keywords (d_sl_searched_kw) Keywords entered on sponsored link platforms, determined by the JavaScript referrer Searches (d_ise_search) Distribution of searches with and without results Seconds (event) (d_time_sec_event) Second at which the event (pages, clicks, etc.) was measured. This is the collection server timestamp. Seconds (start of visit) (d_time_sec_visit) Second at which the first visited page was loaded. This is the collection server timestamp. Sent dates (d_email_send_date) Email send dates Shipping methods (d_order_shipping) Selected shipping methods Silverlight Plugins (d_browser_silverlight) Versions of the SilverLight plugin installed on browsers Sites (d_site) Level 1 sites (all events included) Sources (d_source) Origin of visits (custom sources are displayed in a detailed manner) Status (d_order_status) Order statuses (completed, cancelled, pending, returned) Sub-zones (d_cz_subzone) Sub-areas defined on pages using ClickZone Survey (d_survey) Name of online survey (AT Connect option) Tests (d_mv_test) Names of MV Tests implemented on the site Time spent per visit (d_time_spent_per_visit) Distribution of entering visits based on visit length. Towns (d_geo_city) Cities from which visitors came to the site Traffic sources types (d_source_type) Origin of visits with specifics about emails (which types) and sponsored links (which networks) Type of click (d_click_type) Distribution of different click types (browsing, action, download, exit) Types of click (d_cz_click_type) Types of clicks detected by ClickZone® (action, download, browsing, exit) Unique visitor ID (d_uv_id) Unique numeric ID from AT Internet enabling the recognition of unique visitors. Negative IDs are visitors with cookies (websites and mobile sites) or with an ID generated by a smartphone (mobile apps), which remains valid for several days. Positive IDs are visitors without cookies, to be analysed on a day-by-day basis. URL of the clicked links (d_pub_url) URLs toward which publisher campaigns point URLs (d_page_url) URLs where the ClickZone® click occurred. URLs (d_portal_url) URLs of other sites under this contract that generated traffic (portal sites option) URLs (d_referrer_url) Full URLs (no query strings, no anchors) of sites that generate traffic to the site, excluding custom organic sources URLs (d_cs_url) Organic custom source URLs Variant (d_sl_variant) Ad text variations in sponsored link campaigns Variant (d_pub_variant) Creative versions of publisher campaign Variant (d_sp_variant) Creative versions of self-promotion campaign Variant (d_adv_variant) Variations of the ad campaign (display) creative Variant (d_aff_variant) Versions of the main theme included in the affiliate banner. Viewed results pages (d_ise_page) Number of the results page Visit ID (d_visit_id) Visit ID. These IDs are increased with each visit and reset to zero each day Visitor categories (d_visitor_cat) Grouping of visitors identified according to pre-set categories (ex: prospects, customers, etc.). The first category encountered is saved for the entire visit. Visitor ID (d_visitor_id) ID of the visitor who has logged in to your site. This ID may be numeric or alphanumeric. Visitor ID (num) (d_visitor_num_id) Numeric ID of visitors who logged into your site Visitor ID (text) (d_visitor_text_id) Alphanumeric ID of visitors who logged into your site Waves (d_mv_wave) Numbers of MV Testing waves currently implemented on the site Webmail (d_webmail) Traffic from online email messaging services, determined by the JavaScript referrer Weekday (d_time_day) Day of the week of the visit (Monday, Tuesday, etc.) Weeks (d_time_week) Week number of the week the visit occurred Window width (d_browser_window_width) Width of the browser window Windows Media Player Plugins (d_browser_wmp) Versions of the Windows Media Player plugin installed on browsers Years (d_time_year) Year of the visit Years (week) (d_time_yearofweek) Year associated with the week of the visit Zones (d_cz_zone) Areas defined on pages using ClickZone "Add as bookmark" actions (m_rm_favorite) Number of clicks to bookmark the content (rich media). "Download" actions (m_rm_download) Number of clicks to download the content (rich media). "Send by email" actions (m_rm_email) Number of clicks to send the content by email (rich media). "Share" actions (m_rm_share) Number of clicks to share the content (rich media). Abandoned basket sales excluding tax (m_product_abandoned_sales_tax_free) Sales revenue/turnover (excluding tax) from abandoned baskets. This metric is expressed in the currency configured for the site. Abandoned basket sales with tax (m_product_abandoned_sales_with_tax) Sales revenue/turnover (including tax) from abandoned baskets. This metric is expressed in the currency configured for the site. Abandons (funnel) (m_abort_funnel) Visits that don't make it to the last step (conversion funnel). Abandons (step) (m_abort_step) Visits that don't continue to the next step (conversion funnel). Ad impressions (m_adv_impressions) Number of times your ad banners were displayed on third-party sites. Aisles loads (m_aisle_loads) Number of times aisles were viewed. Answers (m_survey_answer_loads) Number of responses associated with a valid survey (AT Connect option). Average basket value (m_sales_per_orders) Average amount spent per order. Calculation: Sales turnover / Number of orders. This is a Visit-scope metric and is expressed in the currency that has been set for the site. Average playback time (m_rm_playback_time_playcount) Average length of playback (rich media). This metric is expressed in seconds. Average time before click (ClickZone®) (m_cz_time) Average time before a ClickZone® click occurs. This metric is expressed in seconds. Basket abandon rates (m_product_basket_abandon_rate) Ratio between abandoned baskets and completed orders. Calculation: Number of abandoned baskets / (number of orders with products + number of abandoned baskets) Bounce rate (m_bounce_rate) Ratio between bounce visits (only 1 page view) and all visits with pages. Bounces (m_bounces) Visits with just 1 page load. These visits have no duration. Buffering (m_rm_buffer) Number of content buffering events (rich media). Campaign latency period (prior attribution) (m_latency_period_pa) Average length of time between the marketing visit serving as the reference (first or last click, depending on the configuration) and the associated returning visit via an organic source. This metric is expressed in hours. Clicks (ClickZone®) (m_cz_clicks) Number of usability clicks detected via ClickZone®. Clicks (Usability) (m_clicks) Number of usability clicks (Action, Navigation, Download, Exit) Conversion rate (m_conversions1_rate) Ratio between visits that converted and all visits. Calculation: Conversions (visits) / Visits Conversions (contribution) (m_conv1_visits_contribution) Visits that converted (main goals reached) after having loaded an MV testing item. Conversions (funnel) (m_conversion_funnel) Visits that reached the last step in the conversion funnel (conversion funnel). Conversions (loads) (m_conversions1_loads) Number of loads/views of main goal pages. Conversions (step) (m_conversion_step) Visits that advanced to the next step in a conversion funnel (conversion funnel). Conversions (visits) (m_conversions1_visits) Number of visits that viewed the main goal page at least once. Converted visits (prior attribution) (m_conversions1_visits_pa) Number of subsequent converting visits (reached the main goal page) (prior attribution). Cumulative time spent (m_time_spent) Total time spent on the site (bounces not included). This metric is expressed in seconds. Cumulative time spent on content (m_rm_time_spent) Total time spent playing all content (rich media). This metric is expressed in seconds. Custom tree structure loads (m_cts_loads) Number of page category loads (custom tree structure). Customers (m_customers) Number of customers who placed an order. Each customer who places an order over the course of the day is considered unique. Days (m_days) Number of days during which the item was measured during the period. Discount (excluding tax) (m_discount_tax_free) Discount (excluding tax) taken off the order total. This metric is expressed in the currency configured for the site. Discount (including tax) (m_discount_with_tax) Discount (including tax) taken off the order total. This metric is expressed in the currency configured for the site. Discount excluding tax (products) (m_product_discount_tax_free) Discount (excluding tax) taken off the price of purchased products. This is a product-scope metric. This metric is expressed in the currency configured for the site. Discount including tax (products) (m_product_discount_with_tax) Discount (including tax) taken off the price of purchased products. This is a product-scope metric. This metric is expressed in the currency configured for the site. Entering visits (m_entering_visits) Number of visits with at least 2 page loads. Entry rate (m_entry_rate) Ratio between entering visits (2 or more pages viewed) and all visits with pages. Exit rate (with searches) (m_ise_exit_rate) Exit rate after searching on the internal search engine. Calculation: Exit visits with searches / Visits Exit visits with searches (m_ise_exit_visits) Visits whose last page viewed is a search results page (internal search engine). Full playback rate (m_rm_fullplaybacks_rate) Ratio between the number of plays and the number completed plays for clip-type content (rich media). Calculation: Playbacks / Full playbacks Full playbacks (m_rm_fullplaybacks) Number of times content was fully played through (rich media). Interactions (m_rm_interactions) Number of rich media interactions: this includes the number of playbacks, in addition to other actions such as Share, Download, Add to Favourites, and Send by email. Loads (m_page_loads) Number of times the analysed item was loaded. If the same item is loaded twice during the same visit, we'll count 2 loads. This is an event-scope metric and should not be confused with the "Page views" metric. Loads (podcasts) (m_podcast_loads) Number of podcast loads. Loads / visits (m_page_loads_per_visits) Average number of times the item is loaded per visit. Calculation: Loads / Visits This is an event-scope metric. Moves (m_rm_move) Number of times the cursor was moved on the progress bar (rich media). Number of abandoned baskets (m_product_nb_abandoned_baskets) Number of baskets containing products that are not followed by an order. Number of orders (products) (m_product_nb_orders) Number of orders containing the analysed product. This is a product-scope metric. Opens (m_email_opens) Number of times an email was opened. Page views (m_page_views) Total number of page loads that occurred during visits involving the analysed item. This is a visit-scope metric and should not be confused with the "Loads" metric. Page views/ entering visits (m_page_views_per_entering_visits) Average number of page loads occurring during an entering visit. Calculation: Entering visit page views / Entering visits Page views/ visits (m_page_views_per_visits) Average number of page loads that occur during a visit. Calculation: pages viewed / visits This is a visit-scope metric and should not be confused with the "Loads/Visits" metric. It should also be used carefully for event-scope dimensions (pages, chapters, etc.) Pauses (m_rm_pause) Number of clicks on the content's "pause" button (rich media). Playback progression rate (m_rm_playback_progress_rate) Rate of rich media content playback progress, down to the precise percentage. This dimension only exists for "Clip"-type content when the total duration of the content is known. Playbacks (with buffering) (m_rm_playback_buffer) Number of times content was played, with at least one buffering event (rich media). Playbacks (with displacement) (m_rm_playback_move) Number of times content was played with at least one cursor move (rich media). Playcount (m_rm_playcounts) Number of plays (rich media). Plays (m_rm_play) Number of clicks on the content's "play" button (rich media). Product abandon rates (m_product_abandon_rate) Number of abandoned products per number of products (abandoned + purchased). Product views (m_product_loads) Number of times a product was viewed. Publisher clicks (m_pub_clicks) Number of clicks on a banner promoting third-party content. Publisher clicks rates (m_pub_click_rate) Ratio between publisher clicks and publisher impressions. Calculation: Publisher clicks / Publisher impressions Publisher impressions (m_pub_impressions) Number of times a banner was displayed promoting third-party content. Quantity of abandoned products (m_product_abandoned_quantity) Quantity of products placed in an unconverted shopping cart. Quantity of purchased products (m_product_bought_quantity) Quantity of products accounted for in orders. Questionnaires (m_survey_loads) Number of valid online surveys (AT Connect option). Questions (m_survey_question_loads) Number of questions associated with a valid survey (AT Connect option). Refresh (RSS) (m_rss_loads) Number of RSS feed refreshes. Revised conversions (visits) (m_conversions1_visits_revised) Number of converted visits that may have been revised/adjusted due to order changes. Revised sales (prior attribution) (m_v_revised_sales_pa) Revenue/turnover from subsequent visits (prior attribution) that converted (main goals reached), after order statuses have been updated. This is a visit-scope metric and is expressed in the currency configured for the site. Revised sales (visits) (m_v_revised_sales) Revenue/turnover generated by visits that converted (main goals reached), after order statuses have been updated. This is a visit-scope metric and is expressed in the currency configured for the site. Sales (m_sales) Sales revenue/turnover generated directly by the analysed item. This is an event-scope metric and is expressed in the currency configured for the site. Sales (contribution) (m_sales_contribution) Revenue/turnover generated after having loaded an MV testing item. This metric is expressed in the currency configured for the site. Sales (excluding tax) (orders) (m_sales_tax_free) Revenue/turnover (excluding tax) generated by orders. This metric is expressed in the currency configured for the site. Sales (including tax) (orders) (m_sales_with_tax) Revenue/turnover (including tax) generated by orders. This metric is expressed in the currency configured for the site. Sales (prior attribution) (m_v_sales_pa) Revenue/turnover from subsequent visits (prior attribution) that converted (main goals reached). This is a visit-scope metric and is expressed in the currency configured for the site. Sales (visits) (m_v_sales) Sales revenue/turnover generated during visits which included a load of the analysed element. This is a visit-scope metric and is expressed in the currency configured for the site. Sales / conversions (visits) (m_v_sales_per_conversions1) Average sales revenue/turnover generated by visits that reached a main goal. Calculation: Sales (visits) / Conversions (visits) This is a visit-scope metric and is expressed in the currency configured for the site. Sales excluding tax (products) (m_product_sales_tax_free) Revenue/turnover (excluding tax) from purchased products. This is a product-scope metric. This metric is expressed in the currency configured for the site. Sales including tax (products) (m_product_sales_with_tax) Revenue/turnover (including tax) from purchased products. This is a product-scope metric. This metric is expressed in the currency configured for the site. Searches (clicks) (m_ise_clicks) Number of clicks on results from the internal search engine. Searches (loads) (m_ise_page_views) Number of search results pageviews (internal search engine). Secondary conversion (contribution) (m_conv2_visits_contribution) Visits that converted (secondary goals reached) after having loaded an MV testing item. Secondary conversions (loads) (m_conversions2_loads) Number of times a secondary goal page was viewed. Secondary conversions (visits) (m_conversions2_visits) Number of visits that loaded a secondary goal page at least once. Self-promotion clicks (m_sp_clicks) Number of clicks on a banner promoting the site's own internal content. Self-promotion clicks rate (m_sp_click_rate) Ratio between self-promotion clicks and self-promotion impressions. Calculation: Self-promotion clicks / Self-promotion impressions Self-promotion impressions (m_sp_impressions) Number of times a banner was displayed promoting internal site content. Shipping fees (m_shipping_fees_with_tax) Shipping fees (including tax) for the order. This metric is expressed in the currency configured for the site. Shipping fees (excluding tax) (m_shipping_fees_tax_free) Shipping fees (excluding tax) for the order. This metric is expressed in the currency configured for the site. Sources clicks (m_source_clicks) Number of clicks on an external marketing campaign towards the site. A click is counted each time, may this click have defined the source of the visit or not, or even produced a visit at all. Stops (m_rm_stop) Number of clicks on the content's "stop" button (rich media). Tax (m_tax) Total tax on the order. This metric is expressed in the currency configured for the site. Time spent (buffering) (m_rm_time_spent_buffer) Total buffering time of content (rich media). This metric is expressed in seconds. Time spent buffering (playback) (m_time_spent_buffering_read) Time spent buffering (playback) Time spent/ pages (m_time_spent_per_pages) Average time spent per page, all pages included, and for visits with page loads. Calculation: Cumulative time spent / (Page views - Bounces) Bounces and entering visits with no duration are excluded from this calculation. This is a visit-scope metric and is expressed in seconds. Time spent/ pages (page views) (m_time_spent_per_pages_loads) Time spent on a same page, on average per page. Calculation: Cumulative time spent on page X / Number of loads of page X (with duration) Bounce pages and last pages of visits are excluded from this calculation. This is a page-scope metric and is expressed in seconds. Time spent/ pages (visits) (m_time_spent_per_pages_visits) Cumulative time spent on a same page, on average per visit. Calculation: Cumulative time spent on page X / Entering visits containing this page X Visits which only contain this page X once as an exit page are excluded from this calculation. This is a page-scope metric and is expressed in seconds. Time spent/ visits (m_time_spent_per_visits) Average duration of visits to the site. Calculation: cumulative time spent / entering visits Bounces and entering visits with no duration are excluded from this calculation. This is a visit-scope metric that is expressed in seconds. Time spent/conversions (funnel) (m_time_spent_per_conv_funnel) Average time spent between the first and last step of a conversion funnel, no matter the pages viewed between these two steps. This metric is expressed in seconds. Time spent/visits (funnel) (m_time_spent_per_funnel) Average time spent between the first step and the furthest advanced step in a conversion funnel, no matter the pages viewed between these two steps. This metric is expressed in seconds. Visit score (m_bq) Behaviour score of the site or app, from these 5 behavioural indicators: Page views / visit, Entry rate, Page views / entering visit, Time spent / visit and Time spent / page. Visitors (m_visitors_page) A visitor is an individual, most often identified via cookie or a device ID, who has made at least one visit with at least one page load during the given period.Each individual who visits over the course of the day is considered unique. Visitors (all events) (m_visitors) A visitor (all events) is an individual, most often identified via cookie, who has had at least one interaction (click, pageview, email open, etc.) during the given period. Each individual who interacts over the course of the day is considered unique. Visits (m_visits) A visit with pages is an interaction with a website (or mobile app) made by a visitor who loaded at least 1 page. If no actions are taken during a certain period of time, the visit is considered as completed. Visits (all events) (m_visits_all) A "visit (all events)" is an interaction with a website (or mobile app) taken by a visitor who performed at least one action (click, email open, banner impression on a 3rd-party site, etc.). If no actions are taken during a certain period of time, the visit is considered as completed. Visits (no pages) (m_visits_nopages) A "visit (no pages)" is an interaction with a website (or mobile app) made by a visitor who did not load any pages, but who performed another type of action (click, email open, banner impression on a 3rd-party site, etc.). If no actions are taken during a certain period of time, the visit is considered as completed. Visits (prior attribution) (m_visits_pa) Number of visits started via an organic source, made by a visitor who had previously clicked on a campaign. This metric should only be used with marketing sources.
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