All the different analyses available in User Insights are available for both “unique visitors” and “identified visitors”. To change from one to another, click on the “unique visitors” icon available at the right of the calendar. A drop-down list will appear so you can choose the scope you would like to analyse.
To understand the difference between both, please refer to “a) Basic Concepts”
Note: Your visitor type selection remains active when browsing throughout User Insights. When looking at the figures, don’t forget to consider the scope on which your interface is currently set. However, when changing the visitor scope, the entire analysis is reset. We recommend selecting the visitor scope before applying filters, segments, etc.