Segmentation

A segmentation engine is available in the cross-site, cross-device and cross-source analyses.

This on-the-fly segmentation engine does not require exiting the User Insights application to create a new segment, it can be defined directly in the segmentation bar at the top of the interface.

Segments created in the beta version cannot be saved for the moment.

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When clicking on “add a segment” a series of dimensions will appear. Please select the dimension that you want to segment with, and click OK. A list of elements related to the selected dimension will then appear allowing you to select the segment’s precise scope. Example: Device elements are Mobile, Desktop, etc.

You can select up to 10 elements per dimension.

It is possible to combine criteria of up to 3 different dimensions using an “AND” combination. For example: Visitors who came from the Country = France & Browser = Firefox. To do so, please select the first dimension and the required elements. To add a second dimension, click on the segment’s settings icon and select “Edit the segment”:

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Once you have created a segment, it is instantly applied to your analysis and remains active when browsing throughout the 3 User Insights menu entries.

Only 1 segment can be activated at a time. When a segment is in yellow, it means that it is activated. You can deactivate or delete the segment via the “Settings” icon.

 Even though only 1 segment can be applied at the same time, you can still create up to 3 segments at the same time and click on them to activate / deactivate each of them. This feature can be very helpful when trying to compare various elements without having to delete each segment every time.

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As User Insights is a “visitor”-oriented environment, the segment engine will include all visitors who have met the segment’s conditions during at least 1 of their visits. Let’s take the example of a visitor who visited a website last week 2 times via 2 different sources: “sponsored links” and “direct traffic”. When creating a segment containing “direct traffic”, it will include our visitor because he has made 1 visit corresponding to the segment.

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