Optimizely was founded by two former Google product managers, Dan Siroker and Pete Koomen. Dan served as the Director of Analytics during the Obama 2008 presidential campaign. While there, his team relied on the use of A/B and multivariate testing to maximize email sign-ups, volunteers, and donations to raise more than $100 million in additional revenue for the campaign. Optimizely is the world’s leading experience optimization platform, providing A/B testing, targeting and multichannel optimization for websites and mobile apps.
The platform’s ease of use and speed of deployment empowers organizations to conceive of and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of more than 8,000 customers looking to deliver connected experiences to their audiences across channels.
To date, those customers have created and delivered more than 20 billion optimized visitor experiences.
Lear more: https://www.optimizely.com/