Is generating traffic to your site a major challenge for your company? Do you need to do an in-depth analysis of the investments made in your company’s organic positioning and marketing campaigns to identify optimisation levers? If the answer to any of the se questions is yes, then
you must know how to make the most of the traffic sources analysis in the Analytics Suite.
- Master the concepts of organic/marketing sources
- Obtain detailed information on the content of each source type and their associated metrics (traffic, behaviour, conversion and attribution)
- Master the different tracking methods and variables