Do you have an e-Commerce site? Do you want to identify areas that can be improved to optimise site performance? If so, you need to understand and be able to use the Analytics Suite’s analyses on sales, conversion, conversion channels, product abandons etc.
⏱ 0.5 day
👨💼👩💼 Digital Analyst, Advanced Digital Analyst, E-commerce manager
- Discover the different levels of the sales analyses: by sales type (payment method, custom variables etc.), by product or product category etc.
- Become competent in using all of the metrics associated with sales and conversions
- Become competent in using navigation and behaviour data linked to sales and conversions (products/product categories added to shopping baskets which are then cancelled, conversion funnels etc.)
🌍 AT Internet offices, Client offices
👉 You will find the training program here.