Here are the definitions of these two metrics:
- Loads: Number of times the analysed item was loaded. If the same item is loaded twice during the same visit, we will count 2 loads. This is an event-scope metric and should not be confused with the Page views metric.
If you want to understand how many times a particular page was viewed, you should use Loads.
- Page views: Total number of page loads that occurred during visits involving the analysed item. This is a visit-scope metric and should not be confused with the Loads metric.
Consider this example of a visit:
Page A > Page B > Page A > Page C > Page A > Page B
- Page A: 3 loads
- Page B: 2 loads
- Page C: 1 load
For the entire visit, I'll see: 6 page views.