What is the difference between Loads and Page Views ?

Here are the definitions of these two metrics:

  • Loads: Number of times the analysed item was loaded. If the same item is loaded twice during the same visit, we will count 2 loads. This is an event-scope metric and should not be confused with the Page views metric.
    If you want to understand how many times a particular page was viewed, you should use Loads.
  • Page views: Total number of page loads that occurred during visits involving the analysed item. This is a visit-scope metric and should not be confused with the Loads metric.

Consider this example of a visit:

Page A > Page B > Page A > Page C > Page A > Page B
  • Page A: 3 loads
  • Page B: 2 loads
  • Page C: 1 load

For the entire visit, I'll see: 6 page views.

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