How do I get ad blocker usage stats for my site?

It is possible to measure the use of ad blockers via the Adblock Detector plugin we developed as long as the ad blocker on a visitor's browser doesn't block audience measurement data collection.

In cases where such data is blocked, a CDDC (Custom Domain Data Collection) would enable you to work around those limitations.

Thanks to our partner AdBack we are also able to provide you with information on the proportion of traffic lost due to ad blockers without any modifications to your existing tagging. That data will still, however, be blocked.

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