Basic concepts

The following terms will be used throughout this guide:

  • Dimensions: Dimensions are angles or axes of analysis, according to which we examine groups of data (example: countries, sources, marketing campaigns).
  • Metrics: Metrics are variables (indicators) associated with a dimension. Metrics enable you to analyse performance or traffic for each element contained in a dimension (example: visits, page views, bounce rate).
  • Data set: A data set is a combination of dimensions and metrics used to display data in your dashboard.
  • Data Query template: A template that determines the structure of the data to be exported, which is based on the various terms mentioned below. Users may create as many templates and data exports as they wish.
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